Ballys Acquires the Association of Volleyball Professionals

Bally’s Acquires the Association of Volleyball Professionals

Bally’s Corporation on Thursday acquired the Association of Volleyball Professionals, the most important professional seaside volleyball tour within the United States.

The acquisition represents the Rhode Island-based gaming company’s latest step to gamify and incorporate interactive content material into seaside volleyball. Bally’s goals to pull site visitors to its platforms and promote buyer acquisition.

Bally’s acquisition can be the latest transfer for a gaming entity looking for a higher share within the ever-expanding on-line sports betting within the US.

The gaming and betting firm presently owns and manages as many as 14 casinos throughout 10 states, cell sportsbook licenses in 14 states, and a horse racetrack in Colorado.

Key Details of the Deal

Under the phrases of the deal, Bally’s purchased all of AVP’s belongings, including emblems, AVP America promoter agreements, and related recurring membership revenue, in addition to digital photo and video belongings. Additionally, the company additionally acquired all proprietary match and league management software program.

The gaming and betting firm plans to leverage AVP’s distribution channels, and the Sinclair-owned “Bally Sports” Regional Sports Networks to boost shopper agreements with, and awareness of, the league, the information launch mentioned.

What Do We Know About AVP?

Founded in 1983, the AVP is the top beach volleyball tour within the nation. In 1996, seashore volleyball turned an official sport of the Olympic Games, and the AVP serves as the home courtroom for Team USA’s Olympians.

The affiliation declared chapter in 2010, two years earlier than it was bought by Donald Sun in 2012 with a view to capitalize on US Olympic success.

In 2020, the AVP deliberate eight occasions but needed to shut down amid the height of the pandemic before returning this 12 months with a three-event season with the Atlanta Open on Aug. 13-15. The tour plans to renew the total season in 2022.

Adi Dhandhania, SVP Strategy, and Interactive, said, “The AVP is a beautiful asset, complementing Bally’s quickly increasing US sports betting vision,” adding that Donald and the whole AVP staff had accomplished a great job creating the league and reworking it into what it’s at present.

What Do We Know About Bally’s?

Besides casinos, Bally’s owns Bet.Works, a sports betting platform following an settlement reached final November with the sports betting platform supplier for $125 million.

Bally’s also owns Monkey Knife Fight, the third-largest day by day fantasy sports activities (DFS) operator in North America. Bally’s also turns into the third US sports activities betting company with a DFS part after FanDuel and DraftKings.

Additionally, Bally’s owns SportCaller, one of many top B2B free-to-play game suppliers for sportsbook and media entities across the world.

250% as much as $1,500

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